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7+ Benefits Of AI Application in Accommodation Business

7+ Benefits Of AI Application in Accommodation Business

AI is being widely applied in many industries, one of which is the accommodation business. Let's learn about the application of AI in the accommodation business with Cohost!

1. What is AI technology?

AI is Artificial Intelligence - Artificial Intelligence. When hearing this phrase, many people will immediately think of robots. That's because big-budget blockbusters or sci-fi novels often portray artificial intelligence as human-like machines.

AIs are computer programs that have the ability to think like humans
AI is not just a robot

Actually, AI refers to computer programs that have the ability to imitate human intelligence, they have the ability to think and act like us. In addition, artificial intelligence is also a machine that possesses the same properties as the human brain, such as the ability to learn and solve problems.

2. Some outstanding applications of AI in the accommodation business

Currently, AI is being applied in many fields and industries, including the accommodation business.

Virtual assistant

Referring to virtual assistants applying artificial intelligence, everyone is familiar with Siri or Google Assistant. In accommodation, virtual assistants are also being applied by companies to provide a better experience for customers, especially at hotels.

Virtual assistants provide a better experience for the hospitality industry's customers
In hotels, virtual assistants can help guests perform simple actions such as turning off and on the lights

For example, hotels can prepare each room with an Amazon Echo speaker - a speaker connected to Alexa, Amazon's virtual assistant. This speaker will listen to the guest's words and execute commands when it hears voice commands ("Hey Alexa"). This way, guests can control the services and items in the room and use them without much effort.

Virtual assistants can also be used to book hotel rooms, similar to chatbots.

Chatbot

AI-powered chatbots are also being widely used in the accommodation industry: travel planning, booking and customer support, providing recommendations and travel advice to customers. The chatbot works 24/7, answering questions, supporting customers at all times.

Chatbot AI will support customers 24/7
With chatbot support, hotel staff can focus on doing other, more complex jobs

Customers want immediate answers. Furthermore, with chatbots in place, employees can focus on other more important, demanding and interesting tasks, thereby increasing their satisfaction. '

Predictive analytics

Accommodation companies are also starting to use AI, specifically predictive algorithms, to address user needs as proactively as possible. For example, based on previous bookings, age, gender and interests, hotels can develop incentive programs for loyal customers.

Artificial intelligence analyzes data, thereby making predictions about customer behavior
AI allows hotels to find out their preferences and behaviors to come up with an appropriate strategy

Predictive analytics allows hotels to know the needs of each guest, thereby offering attractive offers just for each person. Another example is the creation of a pricing strategy based on predictive analytics.

3. The importance of AI application in the accommodation business

Enhance customer experience


By understanding customer behavior, AI can enhance their experience
Hotels can offer incentive packages based on analysis of artificial intelligence

The application of artificial intelligence in the accommodation business comes from the ability to analyze data and forecast. Hotels can apply AI to learn about customers' preferences, needs and behaviors, thereby giving appropriate responses. It could be booking suggestions, airline tickets, ideas for travel plans or incentive packages.

Improve business efficiency

AI can also be used to assist in channel management, revenue management and booking management, which are important sources of revenue for hotels.

a. Channel Manager

Artificial intelligence will help you analyze and track the hotel's inventory, thereby knowing which channels bring the most benefits to the hotel at the most reasonable cost.

b. Revenue Management System

In the accommodation management industry, AI supports the management of computational channels, analyzing large amounts of data to offer the best price. Not only that, you can update different prices for different channels automatically. As a result, you can get the most profit without spending too much time and energy.

c. Booking engine

Booking will become easier with the help of AI chatbot. These chatbots can talk to customers based on neurolinguistic programming (NLP) and voice in multiple languages. That is, they can communicate with customers from many different countries.

With the support of AI chatbots, customers can book rooms anytime, anywhere
Language barriers are removed thanks to chatbots

Not only that, the chatbots work 24/7, supporting 24/7 booking for guests.

Hotel Management Platform Cohost AI

There are quite a few AI hotel management applications on the market today, but the highlight is Cohost AI with top quality.

Cohost AI provides diverse and comprehensive solutions for many audiences in the accommodation industry
Virtual assistant Anna is an AI application solution from Cohost

The outstanding features of this platform are reservation management, reservation quality management, multi-channel management, multi-platform, financial report tracking, etc. The special feature is that it owns diverse solutions. , suitable for many forms of accommodation business: homestay, villa, resort, hotel and serviced apartment.

AI is gradually becoming an indispensable part of hotel management software
In the future, artificial intelligence is expected to develop even more in the accommodation industry

AI is being widely applied and popularized in hotel management. In fact, it is used in most management platforms today. According to a report, the development of artificial intelligence in the accommodation business is forecast to happen faster than other industries in the hospitality group such as F&B.

5. Conclusion

AIs are becoming more and more intelligent, its potential in the accommodation business will be more and more open. Getting started with AI now will give your hotel a first-mover advantage, lead the way, and build a sustainable brand.

M

Melanie Nguyen

A constantly lost person who follows the paw-print of her two cats and hopes one day she can magically turn into one. But at the moment, I'm craving writing, designing, and creating - which can only be quelled by being a Content Writer. Subsequently, I can trick the world into thinking how smart I am since I can trim down all the noise and stupid things from my final post. This just might be the reason why I love writing, but we will never know.

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